Solicitation Details

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Description

Asheville-Buncombe Technical Community College (A-B Tech) in collaboration with Forsyth Technical Community College, and Stanley Community College is seeking proposals from qualified vendors to provide various marketing and public relations services to promote the Behavioral Healthcare Workforce Development Grant project. Services include but may not be limited to Research and Message Development, developing collateral and booth assets and assisting in the development of marketing strategy ad campaign utilizing social media assets.
The Behavioral Healthcare Workforce Development grant project is a collaborative initiative led by a coalition of three colleges: Asheville-Buncombe Technical Community College (A-B Tech), Forsyth Technical Community College, and Stanley Community College. A-B Tech will serve as the info collection hub. This partnership aims to address the critical shortage of skilled professionals in the behavioral healthcare field by developing innovative training programs and expanding access to education and workforce opportunities across North Carolina. Together, the colleges will leverage their collective expertise and regional networks to create a sustainable pipeline of professionals equipped to meet the growing demand for behavioral healthcare services.
The project focuses on enhancing workforce readiness through tailored in-demand courses and certificates, curriculum pathways, culturally responsive training, and strategic partnerships with healthcare providers. By uniting resources and best practices, the coalition is committed to improving access to high-quality education and professional development for diverse populations, ultimately strengthening the capacity of the behavioral health workforce to improve outcomes and serve communities effectively throughout the state. In anticipation of credential changes at the state level, we expect interest in behavioral health programs to explode in North Carolina during the next couple of years.

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