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Description
Fayetteville Technical Community College (FTCC) is seeking qualified vendors for comprehensive Media Audit and Advertising Services. The primary goal of this engagement is to evaluate the effectiveness of FTCC’s current marketing investments and to make recommendations to form data-driven, strategic advertising plans to improve student enrollment outcomes. The selected vendor will be expected to conduct an in-depth evaluation of all current and historical advertising efforts, followed by strategic media planning, implementation, performance analysis, and reporting.
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